Lets have a look at our experience as a consumer using e-commerce site and how we can relate these in the world of recruitment marketing which is the candidate facing part of ATS process. Remember candidates are our consumers and job roles are our product/services here. Just like there are categories in a product catalogue, your function or business unit are your categories in recruitment.
Personas: E-commerce companies design experience fitting the personas based on the ideal customers they want to target. Organisations can take a lesson from here by outlining personas of candidates/future employees they want to hire. This will help organisations in creating meaningful experience for these candidates through out the recruitment process. Let's have a look at some of the concept in recruitment marketing and relate these to digital marketing concepts
Talent Community
When you visit an e-commerce website, you are always asked to subscribe to a newsletter , this is a way e-commerce companies convert site visitors to their customers (For example look at this organic bed linen company site). Same can be applied in recruitment, as an organisation anyone visiting your career page is a potential future employee and it is important to establish contact with them, so get them enrolled to 'Talent Community' gathering basic information (Talent community sign up pop-up would be great!).
Sign up and Social Logins
In most of the website consumers are encouraged to join with minimum information with facebook, google login. It is the same with recruitment, organisations should make signing up as easy as possible with Linkedin, Facebook, Google and any of these social logins. It is important to carry QR codes for campus drives and also encourage alumni's to sign up to talent community when they leave organisation.
Recruitment Talent Funnel
E-commerce busienss creates sales funnel to target their consumers by converting them from visitors to consumers by channeling right content marketing by taking them through AIDA framework - Awareness, Interest, Desire, Action. Same can be very well applied in recruitment
Awareness: When a candidate join your talent community or started following your LinkedIn page or glassdoor, it is important to create content for awareness, show them how great it is to work for the company, what is the purpose, how it can help them to connect to the bigger purpose. Use channels like SEO (this isnt anymore a nice to have), optimised web content, e-books for sign up campaign, white papers, online ads, direct email and employee stories in this phase to help organisations to connect to candidates. It is important organisation keep consistent messaging to drive EVP (Employer Value Proposition) and position the brand in the way the organisation want to portray infront of potential future employees. Organisation need specialist skillset to manage EVP just like e-commerce business invest in digital marketing contents.Interest & Desire: Target the talent community based on their experience and interests. If you have a specific job role relevant to their experience, do email marketing campaign e.g. Top IT jobs for Compuer science graduate. Invite the candidates to webinar for categories/functions where you have hard to find skills. Invite them to annual results or CEO speak events. This is the time to build the right talent pool based on skills to get maximum engagement from the candidate. Show them the roles that is relevant to them based on past search just like that you see in amazon.Action: This is the phase where organisation need to get commitment from candidates to persuad them to apply for a job that is relevant to them and then convert them into employees with the best possible experience during the recruitment process including a simple application process, well organised interview, smooth offer process, etc.
Organisations need to have the right content startegy to ensure full funnel content strategy is managed for an effective recruitment process.
Drop off rate and Offer acceptance rate
Once a candidate is passed into your recruitment funnel, it is important to focus on them as your treasures and focus on key performance indicators like churn rate and conversion rate that e-commerce monitor, try to keep your offer rejection to lowest (Organisation may use upsell/cross sell tactics used by e-commerce sites to avoid cart abandonment here by offering more responsibilities to the roles they are in the final stage of interview, agreeing career path discussion, offering other similar jobs. Organisation need to have practices in place to ensure that they don't loose candidates if they have reached further down in the recruitment funnel.
Targeted Talent Pooling
Once candidates have entered the interview process, you know what they are good at, capture this very valuable information and this is like the loyalty program in your e-commerce world. Ensure you incentivise them to apply for new role by jumping the interview queue as you already know the potential and skills. This is also applicable to employees, organisations ranked high in employee satisfaction encourge employees to apply for other jobs internally, so best recruitment process should also think about targetting employees and thereby improving retention.
Recruitment ROI
The less your spend on on-boarding your new employees by using referrals, talent community, alumni network, targetted talent pool, using direct sourcing the better will be the return on investment for your recruitment process. It is important for recruitment team to keep an eye on spending on agencies, job portals and watch out for ROI to ensure recruitment advertising spend is used to the best use. Just like there are social media marketing spend controls and monitoring, in the new recruitment world, organisation need to have social media recruitment marketing managers to have the right paid/organic advertisement on linkedin, glassdoor or any other platform.
Candidate Experience
It is important to understand the website experience, delivery experience, customer service experience, etc. in an e-commerce world. It is same in a recruitment world, it is important that organisation conduct candidate experience NPS survey to check experience of candidates in applicaiton process, interview, offer and on-boarding processes. Customer service is a key area e-commerce companies focus on with chat bots, contact page or a phone number on a website, but when it comes to recruitment this isn't the case with all companies, AI based chatbots and social media bots, etc. are now getting popular in HCM markets to give this sort of experience to candidates to make their experience seamless to get support. Also, having the right CRM system is important to ensure you know your future employees and keep track of those interactions.
Employer Value Proposition
This is similar to brand image of a business. e-Commerce businesses uses influencers , paid advertising, social media monitoring, etc. to build and maintain brand image. It should be the same with recruitment, organisation needs to invest in these skillset, start using influencers, employee ambassadors, social media champions, etc. to give a consistent EVP. Better the employer value propostion, more likely you are to get right candidate faster.
All these concepts are now embedded in to advanced recruitment marketing softwares offered by SAP SuccessFactors, Workday and other major softwares. However organisation still need to do something to embedd the digital marketing mindset into operating model by having the right roles and social media strategist in place (e.g. Instagram focussed to attract more Gen Z, etc.)
I would love to hear your comments!
Great blog.you put Good stuff.All the topics were explained briefly.so quickly understand for me.I am waiting for your next fantastic blog.Thanks for sharing.Any coures related details learn...
ReplyDeleteHelp Desk app
Content marketing requires a strong strategy, available resources, and the ability to execute it effectively. Know more details from yellowtomato.biz
ReplyDeleteIf you are looking for an authentic and genuine experience certificate provider, you should contact us. . Get experience certificate today at the tap of your finger with Experience Certificate India without any hassle. Further More Information Here- 9599119376 or Visit Website- https://fake-experience-certificate.yolasite.com/
ReplyDeletePosts links
Delete1. https://couponchamber.blogspot.com/2020/05/country-delight-get-500-on-first-bill.html?m=1
2. https://couponchamber.blogspot.com/2021/01/supr-daily-referral-code-signup-code-promo-code-refer-and-earn.html
3. https://couponchamber.blogspot.com/2021/02/fraazo-referral-code-signup-code-promo-code-refer-and-earn.html
4. https://couponchamber.blogspot.com/2021/05/livpure-smart-referral-code-signup-code-promo-code-refer-and-earn.html
Thank you so much for the information that you have shared here with all of us. You have made it easier for us...
ReplyDeleteKawaii cushion Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me.
ReplyDeleteI appreciate the time and effort us put into this post. This article gives you a clear idea about Consumer. It is, without a doubt, an informative article that will help us expand our knowledge. Thank you for bringing such interesting posts to our attention.
ReplyDeleteConsumer Voice India Information
https://couponchamber.blogspot.com/
DeleteExcellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.
ReplyDeleteThe post is written in very a good manner and it contains many useful information for me. linkedin ads tips
ReplyDeleteCreating a nice blog mayUsa gmail accounts be as simple as just adding a few images and links, but there are several other things to consider before you finalize your blog design. First of all, you want to decide what your main purpose is - whether it's to provide information or sell something, and how you intend to use your blog. It is important to have a plan before you start so that you don't end up with a blog post that doesn't meet either of these needs. Some great blog Buy yahoo accounts design ideas include:
ReplyDeleteAll businesses greatly benefit when they resort to the internet to find their clientele. Because of the surge of online users, companies have also considered bringing their business to where most people hang out these days - online. Through the help of social media marketing, a new marketing strategy geared towards tapping online customers, businesses have leaped from their usual traditional marketing strategies and welcomed this new marketing strategy to attract more customers. Marketing Blog
ReplyDeleteNice post about the best digital marketing tools and how you can use these tools to optimize your marketing campaign to generate the good leads..
ReplyDeleteSEO company
Where to find squishmallows I would like to say that this blog really convinced me to do it! Thanks, very good post.
ReplyDeleteDo you want to make sure your digital marketing services is on the right track? Digital World Giant is one of the most renowned agencies in New York. They specialize in Web Development, Digital Marketing and SEO services.
ReplyDeleteIf you need professional help to build your website Toronto developers are your best. They charge low rates and do their jobs reasonably well. However, keep in mind the fact that if your project is an ambitious one with complexities, it is better to hire Website Development Toronto.
ReplyDeletesuncoast 48re rebuild kit When your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your.
ReplyDeleteThank you for sharing good knowledge and information. It's very helpful and understanding. as we have been looking for this information for a long time. B2b Email Lists USA
ReplyDeleteAll businesses greatly benefit when they resort to the internet to find their clientele. Because of the surge of online users, companies have also considered bringing their business to where most people hang out these days - online. Through the help of social media marketing, a new marketing strategy geared towards tapping online customers, businesses have leaped from their usual traditional marketing strategies and welcomed this new marketing strategy to attract more customers. Local internet marketing agency
ReplyDeleteGet a No Deposit Bonus at No Deposit Casinos
ReplyDeleteNo Deposit Casinos · Bovada · 라이브벳 Café Casino · LeoVegas · Leo Vegas · mgm 바카라 Playamo 벳 3 · 샌 브루노 PlayAmo · FortuneJack · Slots Casino 브라벗기기 · Mr Green Casino.
https://www.visualaidscentre.com/service/eyes-specialist-delhi/ When it comes to marketing home improvement services, companies are on a constant search for what works - those marketing gems that cut through the clutter, and reach interested homeowners. In this article, the author shares a decade of home improvement marketing expertise to tell what works, what doesn't, what might and why.
ReplyDeletehttps://www.visualaidscentre.com/lasik-eye-surgery-in-delhi/ Below you'll learn just about all regarding the fresh Microsoft upcoming movement monitoring device for Xbox 360 gaming console named Kinect and even precisely what are Kinect games. Being honest I'm a big enthusiast in relation to video games and gaming console, the Xbox 360 is actually my personally favourite gaming system. With the last E3 meeting Microsoft showed a fresh add-on which will bring out an groundbreaking video gaming best experience towards almost all Xbox 360 system fanatics. Previously named and gossiped as the Project Natal and after this the finalized name of Kinect.
ReplyDeletehttps://onohosting.com To play casino games there is no need to get all dressed up these days. You don't even have to leave the house, if you don't feel like it. Casino games are available online and can be played from the comfort of your home, 24 hours a day, 7 days a week.
ReplyDeleteFantastic blog post. Really looking forward to read more. Really Cool.tata neu referral code
ReplyDeleteseo export SEO hosting allows you to spread your domain names across multiple c class ips, making them look unique and separated. SEO hosting makes it all possible to manage these ips under one control panel. It would be a time consuming nightmare to have to login manually to each ip.
ReplyDeleteI have recently started new Blog where you can Check popular apps with Refer and Earn Program In india.
ReplyDeletePosts links
1 Indmoney
2 B21 Invest
3 banksathi
4 livpure
5 Happy Easy Go
6 Eatclub
7 12% Club referral
8 fth daily
I think this is one of the best blog. This is really helpful. Thanks 카지노사이트
ReplyDeleteYou're one of the highest quality sites online. You're great. 온라인카지노
ReplyDeleteI have taken this blog that written very well. I like you. 카지노
ReplyDeleteType of fantastic informative web site, Awesome! Thanks 바카라
ReplyDeleteIt’s difficult to find experienced people in this particular topic, but you seem like you know what you’re talking about! Thanks 경마
ReplyDeleteWell, this is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvelous job!....
ReplyDeletewebsite design for b2b
Nice post! Thanks for sharing this quality information with us. check my site OKBet
ReplyDeleteThis is a very useful piece, and I appreciate you sharing it with us. You'll be more confident moving forward once you have the information and skills to appreciate your heritage. Utilize our Pay for online class help and fit them into your hectic schedule as necessary.
ReplyDeleteIn this article, the author shares a decade of home improvement marketing expertise to tell what works.
ReplyDeleteWhat a helpful post. This blog has a lot of interesting stuff, and the post is quite helpful. Thank you for sharing your knowledge and expertise.
ReplyDeleteSolicitation Of A Minor
Protective orders in Virginia
This comment has been removed by the author.
ReplyDeleteVery well explanation about How to create consumer grade candidate experience just like an e-commerce brand, keep rock. Lead Auditor Training
ReplyDeleteReally a good post useful for many. Thanks for sharing this informative content. Keep sharing more interesting and informative blogs like this. Divorce Lawyers Manassas VA
ReplyDeleteThe NEBOSH Certifications is the most famous Health and Safety qualification. NEBOSH and IOSH qualifications won't expire.
ReplyDelete